In the heart of Bangkok's historic Chinatown, a century-old residence known as Baan Trok Tua Ngork has been transformed into something extraordinary. Until March 15, 2026, visitors to this heritage building step not into a hotel, but into a meticulously staged narrative, a four-level homage to 130 years of Louis Vuitton's iconic Monogram. The Louis Vuitton Hotel Bangkok, the only Southeast Asian destination selected for this global celebration, represents the Maison's most sophisticated form of storytelling: immersive, intimate, and unforgettably experiential. This marks our second collaboration with Louis Vuitton, following the acclaimed "LV By The Pool" in St. Tropez (2023), as the unseen architect of operational precision and personalized experience.

In the heart of Shanghai's historic Zhangyuan district, a corner of the French Riviera bloomed for five weeks in April 2025. ÉTÉ CELINE, the Maison's summer pop-up experience, transported visitors to a world of nostalgic summer memories, a grove garden with Mediterranean vegetation, a pétanque playground, an ice cream counter, and a lounge channeling the ambiance of a Parisian café. It was, by all accounts, an immersive escapade celebrating the slow rhythm of warm days and the carefree elegance of Celine's summertime art de vivre, marking our first partnership with the fashion household.